A more systematic analysis of the families’ cohesiveness based on T-Tests for the mean differences between generic attributes within and outside a meme families reaffirmed this tendency. We found significantly more common attributes between meme instances from the same family. In general, each instance shared more attributes with other family members (3.49) than with nonfamily members (2.39), T(18865) = , p < .01. This similarity between instances of the same family is significant in terms of content (T(6534) = , p < .01), participants (T(12755) = , p < .01), and form (T(16379) = 41.2, p < .01).
Yet ,, while looking individually on stuff, contribution, and you will function attributes, there were of a lot parents which have nonsignificant differences when considering the fresh new indicate inner and exterior well-known attributes. It was especially true to the articles feature. Merely several off 50 meme household shared far more stuff services in the members of the family. To phrase it differently, content attributes were shorter cohesive in the most common meme family members. In addition, for the parents were articles are seen to be even more natural, it actually was along with more novel and you may distinctive.
Likewise, really meme group got men and additionally teenager and you may younger mature participants since their common has actually. Most other age groups, like the elderly, grownups, kids, and kids plus female, superstars, and especially creature professionals were far more unique to specific meme family. Finally, with respect to setting, most meme family members utilized straightforward visualize having text otherwise films. Meme families in which setting try a whole lot more cohesive shared remix and you may visual control plus acronyms and you may wordplay.
The fresh new organization between cohesiveness and you may individuality
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The cohesiveness of meme families around more unique generic attributes already provided a partial answer to RQ4, regarding the link between cohesiveness and uniqueness in meme families, and a Pearson correlation between the two revealed a very strong and significant positive correlation (r = .911, p < .001). In other words, the more unique the shared attributes within a meme family, the higher the difference between shared attributes within and outside a meme family. When looking at each group of attributes separately, it was mainly the uniqueness of form (r = .870, p < .001) and content (r = .726, p < .001) attributes that positively correlated with family cohesiveness. The uniqueness of participation attributes had a weaker correlation with family cohesiveness (r = .366, p < .01).
Quiddities, concreteness, individuality, and you will cohesiveness
In response to the last research question, we found a significant positive correlation between quiddity concreteness and both the cohesiveness (r = .363, p < .01) and uniqueness (r = .431, p < .01) of Internet memes. In other words, a meme family with a more concrete quiddity was also more cohesive and unique in its generic attributes.
In particular, a significant positive correlation was found between the percentage of instances in a meme family sharing a similar object and the cohesiveness (r = .286, p < .05) and uniqueness (r = .349, p < .05) of their content. This suggests that instances of meme families in which the quiddity is a specific object tend also to deal with the same unique themes. Thus, for example, instances of the “Flying Spaghetti Monster” family always included this specific character or object, and many of them also contained references to religion, which is a unique theme in the memetic sphere.
Meme families in which the quiddity is a character, such as “Charlie the Unicorn,” are more cohesive, but also unique in terms of participation. This is typically reflected in a higher percentage of instances containing animal participants. Perhaps less obvious is the negative correlation between action and uniqueness of participation (r = ?.329, p < .05). This means that the participants in meme families in which the main quiddity is an action are not unique, but rather part of the mainstream. Thus, for example, most participants of “Caramelldansen,” “The Evolution of Dance,” or “Planking” are teens or young adults.
